Founded in London, PROTECT LDN is a streetwear label rooted in youth culture, urban resilience, and self-expression. The name "PROTECT" symbolizes both a mindset and a mission—protect your energy, your people, and your creative identity.
The brand rose to prominence by combining gritty London aesthetics with elements of rebellion, activism, and art. Their pieces often feature:
Powerful text motifs
Distressed or hand-treated finishes
Baggy silhouettes reminiscent of early-2000s UK street fashion
